Grand Strand tourism promoters want the destination to lure more affluent travelers. The high-end strategy is a fairly new one for the Grand Strand, but promoters say it’s the key as baby boomers reach retirement.

• “Our market stats show we are clearly beginning to attract a larger number of affluent travelers, the Grand Strand is still a destination that appeals to all income classes, particularly middle class America,” said Brad Dean, president of the Myrtle Beach Area Chamber of Commerce.

• But Myrtle Beach might have some stiff competition with Hilton Head Island, which managed to snag the ninth spot on the list of destinations affluent travelers are interested in, but haven’t yet visited.

Source: Dawn Bryant, The Sun News, Myrtle Beach, SC