Myrtle Beach Park between a Rock and a Hard Place
HARD ROCK PARK in Myrtle Beach has closed its doors for the winter season and filed for Chapter 11 bankruptcy protection after a disappointing first season.
Hard Rock Park cited several reasons for closing:
• Downturn in consumer discretionary spending due to high gas prices and the weak US economy.
• Lack of an out-of-market advertising budget due to the tight credit market.
Others cite Hard Rock Park’s:
• Relatively small size – 55 acres
• Comparatively few rides
• High per-person admissions price
Hard Rock Park owners plan to take time off hoping to reorganize and reopen in April, 2009.
News of Hard Rock Park’s closing and bankruptcy filing has left some folks wringing their hands:
• It “could be bad for Myrtle Beach’s reputation and cause companies to think twice about relocating here.”
• “Clearly, having a high-profile business fail, particularly in its first year, will raise some eyebrows and more than a few questions from other companies that might have been considering investing in the Grand Strand….”
• Hard Rock International is attempting to disassociate its successful café chain operation from the park’s problems. The cafe company licensed its brand name to the park but does not have any investment or ownership stake.
Other folks predict a Hard Rock Park turnaround:
• “If anybody can, those guys will. I still think our market will come back, the tourists will come back, the economy’s going to turn around, and if they can hold on for a few years, they’ll do fine.”
Meanwhile someone is between a Rock and a Hard Place - out about $400 million… the cost of opening the park.