New Ad Campaign ~ Growth is good!
A group of Horry County business leaders is trying to get out the message that growth is good… using radio spots, television ads and billboards.
The goal: After a year of conflict over height limits and outcry over explosive development, the group wants residents to think about the benefits that growth brings.
The ads list different growth impacts in the last 10 years… such as new roads and highways, the addition of 195 medical specialists, 16 cafes, 38 retail centers, 649 small businesses and 129 cable channels.
The group behind these ads, Thrive Horry County, says it wants to provide a resource of information for elected officials and the public on its Web site, thankgrowth.com.
The group also wants to be proactive when hot-button growth issues arise by having research available to the public, instead of reacting once those issues have made their way to County Council.
The billboards say “Bypassing the Bypass?” and “The Middle of Nowhere Doesn’t Live Here Anymore” with the Web site thankgrowth.com. The “Middle of Nowhere” sign is at Farrow Parkway and U.S. 17 Business by the former Myrtle Beach Air Force Base.
Another billboard that will go up at U.S. 17 Bypass and 38th Avenue will say “Now There’s a Lot More to the Lunch Menu.”
“[The signs] are a little unusual, but our desire is for people to say, ‘Well, you know, they’re right. If things were not growing here, I would not have as many places to shop and eat,’” a group spokesman said.
Source: Jenny Burns, The Sun News, Myrtle Beach, SC
