PAVILION WILL CLOSE AFTER THIS SEASON

Sun, Mar. 12, 2006 – A wave of development is transforming Myrtle Beach that includes Myrtle Square Mall, more than 20 small hotels and the Pavilion, a 58-year-old icon of Myrtle Beach that will close for good after this summer.

Change is necessary to keep a destination viable, said Gary Loftus, a former hotelier who now is director of Coastal Carolina University’s Center for Economic Development. Think about Disney World in Florida, he said, and all the new rides and changes it has gone through.

“It is just part of the evolving market,” Loftus said. “We are just doing it a little less subtly than Disney does it, and it is happening all at once. It’s just what happens. It’s called ‘evolution.’ Every 20 years or 30 years, it churns.”

What will replace the park hasn’t been decided. Charleston firm LS3P is working on a plan for the Pavilion property, but it won’t be finished for a couple of months. The goal is to create a mix of lodging, shops and attractions that will lure people downtown year-round, not just during the warm-weather months when the Pavilion operates.

Source: Dawn Bryant, The Sun News, Myrtle Beach, SC